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How to succeed by treating everybody like a Somebody

Posted by Beverly Jones on December 2, 2017

Here’s a simple rule for success:

Treat everyone like they matter

The Foster Harris House is a lovely little Inn and restaurant in the tiny, historic town of Washington, Virginia. For the new owner, Klaus Peters, running the House is a post-retirement labor of love.

Innkeeper Klaus Peters, with Executive Chef Dawn Sieber, and Director of Operations Zoe Sieber.

Klaus is a distinguished gray-haired man with a bit of an accent and a beaming smile. Before his “boring” short-lived retirement, Klaus enjoyed a long and successful career managing some of the country’s top hotels, like the Watergate and The Fairfax at Embassy Row, both in Washington DC.

But Klaus started his career in hospitality at the bottom, as a 14-year-old kitchen apprentice. His German father had lost his job and money during World War II, so in the late 1950’s young Klaus had to help support the family. Eventually he worked his way up to a waiter’s job in Paris, and at age 18 he answered an ad to become a waiter at a Texas hotel.

Klaus told me that in those days in Europe, if you were a German at the low end of a hierarchy, you were treated like a non-entity. He recently wrote in a LinkedIn post, “In 1964, I arrived in Houston as a ‘Nobody’ server, at the Hotel America … making $3.50 a day plus tips…I had low self-esteem and thus became arrogant to cover up my insecurities. I don’t believe that I was liked by too many people.”

But then a miracle happened. He was given the opportunity to serve dinner to the hotel manager, Earl Duffy, and his guests.

“Just imagine, Mr. Duffy greeted me by name and introduced me to his guests and his guests to me,” Klaus wrote.

“WOW, this had never happened to me before. Mr. Duffy respected me and treated me like an equal. To him and his wife, I was a “Somebody”. The way he made me feel, totally changed my personality and the way I would treat subordinates in the future,” he said.

Klaus’ life was transformed by the realization that you can shift another person’s sense of self, and behavior, by focusing on them and treating them with respect. So Klaus adopted the rule, “treat everybody like a Somebody.” And by the time he was 26 he was managing a Florida resort, and greatly enjoying a career built around making other people happy.

Klaus understands that leadership is not as simple as respecting each team member. Not only must you motivate your colleagues, but you must share the vision and give them the resources they need. But “treat everybody like a Somebody” is a mantra that can take you a long way, in your career as well as the rest of your life. Here are some reasons the practice is so powerful:

  • Expressing gratitude makes you both feel better. Research makes clear that when you experience a feeling of gratitude your stress goes down and you become more optimistic. And expressing gratitude is even more powerful than simply feeling grateful. So when you treat a person “like a Somebody” by thanking them, and you mean it, you boost your happiness as well as theirs.
  • Modeling civility creates a productive culture. When workers routinely experience rude or demeaning behavior, their stress can skyrocket and the level of their performance may plummet. They are likely to spend less time at work, they may lose their creativity and commitment to the mission, and they could take out frustrations on customers. But leaders who model civility, treating every team member “as a Somebody,” can dramatically change the culture. When they approach everyone with respect, listen intently, and smile often, they set a tone that supports achievement.
  • Noticing people makes them feel better. In our busy society, folks may have little time or opportunity for real conversation, they may feel unseen and unheard, and loneliness is rampant, even in crowded workplaces. People who feel invisible and marginalized are not likely to do their best work, or appreciate the efforts of others. But those who feel valued often want to help. I have watched the way Klaus charms people by providing them his full attention. He tells his inn guests, “we’re in the business of making you feel good.” And part of the way he accomplishes that is by making each individual feel as though they matter.
  • Paying attention helps you improve. Offering attention to other people is not effective if you are just going through the motions. Treating a person like they count requires that you truly listen to what they say, and you notice what they may need. That careful observation can help you spot problems, improve processes and policies, and at the same time build your expertise.

Klaus says he loves his new life at the Foster Harris House, partly because he loves the hospitality business. During his retirement years he missed the engagement with guests and the sense of making a difference. Beyond that he loves to deliver comfort and warmth and a top quality experience, in a small, friendly community where he can get to know everybody. For him, making everybody feel like a Somebody “is an absolute pleasure.”

Filed Under: Career management, civility, listening, personal growth Tagged With: career success, leadership, respect

Get ahead by serving customers

Posted by Beverly Jones on January 20, 2016

Yes, you do have “customers.”

And customer service is your job.

Because I spend long hours talking with clients on the phone, good quality, comfortable headsets are among my most valued tools.  A few months ago I needed new ones, but I dreaded shopping because of past hassles, like being stuck with equipment that didn’t work with our telephones.

I searched on-line and elected to place a phone order with Headsets.com, whose website invited me to “Call our Headset Advisors.”  My call was promptly answered by a cheerful fellow who asked good questions about my needs. Then he requested the product number of my phone to assure selection of a compatible headset.  After he talked me through finding that number, he recommended a model and promised that his team would coach me through the setup, if necessary.

After I placed the order, an email informed me that if I had questions I could reach a live person by phone.  I did pose a question, although via email, and got an immediate response. But it didn’t stop there.  After a shipping update, the next message inquired about how the delivery went and asked whether I needed further help.  Then someone actually called me, noting that I’d initially had concerns and asking if everything was OK. Finally, a friendly customer service manager phoned to ask if my headset was working properly.

The service level seemed too good to true. But then much the same thing happened when I ordered a second headset a couple of weeks later. What caught my attention was now much positive human engagement was built into the simple process of selling a small item.  I went from putting off a purchase to wishing that Headsets.com sold a wider variety of products, so that I might direct more shopping their way.

Because real people listened to me and were consistently upbeat and helpful, the Headsets.com team made me, the customer, feel good. I noticed my own happy reaction and I thought, “this is how I want my clients to feel.”

While we’re not all vendors, most professionals do have some kind of “clients” or “customers.” They may be your colleagues, bosses or other people who rely on your work. So customer service is part of your job, no matter what your position description says. And good customer service takes more than simply sending acceptable products. It requires listening to your customers, seeing things from their perspective and acknowledging their needs.

If you think it’s time to put new energy into the service that you deliver, ask yourself: “how do I want my customers to feel each time they deal with me?”

Roll out the red carpet as much as you can (Image by Bits and Splits via Fotolia)

If you’re searching for new approaches to stellar service, you might try looking for inspiration outside your current workplace, and even beyond your industry. That’s a suggestion offered by customer service guru Donna Cutting, in her new book, “501 Ways to Roll Out the Red Carpet for Your Customers.” According to Cutting, “Some of your best red-carpet successes will come from ideas you borrowed from outside your field and then adapted, to the surprise and delight of your customers.”

Here are more of Cutting’s tips for offering world-class service:

  • Have them at hello and keep them at goodbye. Although Cutting argues that every single interaction you have with another person has more impact than you may realize, she suggests that some encounters count more than others. She agrees with the old saying that you never get a second chance to make a first impression. “In other words, you literally can have them – or not – at ‘Hello’.” But psychological research suggests that the last (or most recent) impression you make may be the one that sticks most of all.
  • Know how to recover. If you’re aiming for a first-class operation, your goal should be to strive for flawless service. But we all make mistakes and sometimes we have to face unhappy customers. Some researchers found that more than half “of complaining customers will continue to do business with you if they receive a response to their criticism. If they feel their grievance was resolved, that number goes up to 95 percent.” So when you’re faced with a crisis, ask the customer, “What can I do to make it right?”
  • Model five-star service. If what you produce requires a team effort, it’s hard to deliver excellent service if some members of the team have never received Cutter says “red-carpet service” means “treating the person in front of you right now as if he or she were the most important person in the room. This is as true of how you treat your internal customers (your team members and coworkers) as it is of others you serve.” So Cutter urges you to model what you want by offering praise and surprises, and “providing your employees with a little five-star treatment of their own.”

Whatever your job, providing effective customer service is the way you leverage the full value of all your hard work. Cutter’s “501 Ways” is a fun read, full of stories that will spark fresh ideas for treating your customers like royalty.

And for more tips on managing your career, please check out my new book, “Think Like an Entrepreneur, Act Like a CEO.”

Filed Under: career success, customers, listening Tagged With: customer service

Successful people listen & manage their emotions

Posted by Beverly Jones on May 14, 2013

 

How do super achievers do it? 

&

What can we learn from them?

Have you ever wondered what makes super successful people different from the rest of us? Just how do some celebrities, business leaders and others rise to the very top of their chosen fields? Camille Sweeney and Josh Gosfield explored this question in their intriguing book,  ”The Art of Doing – How Superachievers Do What They Do and How They Do It So Well.” 

The authors, who are married, started wondering about amazing achievers in the context of a multi-media art project. Gosfield, a fine artist, had dreamed up the career of a fictional ‘60s French pop star, Gigi Gaston.  As he invented and documented Gigi’s path to success, he and journalist Sweeney began to ask themselves: What is success? And who gets it?

Instead of reading up on theories about success, the authors decided to go to the source and ask successful people how they do what they do.  They interviewed dozens of accomplished people, all at the top of their fields.  The result is the book’s 36 entertaining mini portraits of “superachievers.”

Last week in Wisconsin, Gosfield and Sweeney shared key lessons from their research at Conversation Among Masters, a conference of senior executive coaches.  Their initial goal was to uncover what makes top achievers unique.   But after months of interviews with a broad mix of highly successful people, what they found most interesting is that these extraordinary folks share many core principles and practices. [Read more…] about Successful people listen & manage their emotions

Filed Under: Career management, career success, listening, managing emotions Tagged With: career achievement, personal growth, success

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Beverly Jones is a master of reinvention. She started out as a writer, next led university programs for women, and then trail-blazed her career as a Washington lawyer and Fortune 500 energy executive. Throughout her varied work life she has mentored other professionals to grow and thrive.

Since 2002, Bev has flourished as an executive coach and leadership consultant, helping professionals of all ages to advance their careers, shift directions, and become more productive. Based in the nation's capital, she works with clients across the country, including accomplished leaders at major federal agencies, NGOs, universities and companies of all sizes. Bev is a popular speaker and facilitator, and she creates workshops and other events around the needs of her clients.

When she's not working, Bev is often found in Rappahannock County, Virginia, in the garden of the farmhouse she shares with her husband, former Washington Post ombudsman Andy Alexander, and their two dogs.

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