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Dear Friends and Clients,

In coaching we often use positively worded questions to stimulate change.

Imagine, for example, that you’re a client who is bored at work. As you’re settling down for a long bout of complaining, your coach might shift your focus with a question like: “What was it like when your job felt fun and exciting?”

By posing questions that elicit positive responses, your coach can help you to define your goal and identify steps to move you in that direction. A similar technique can be used by leaders to cause their organizations to become more effective.

In this issue, I’ll talk about “Appreciative Inquiry,” a technique that can help a system to become more effective by asking stakeholders the right kind of questions.

Warmly, Bev


Ask Positive Questions to
Find Your Group’s Strength
And Provoke Positive Change

July 18, 2006 * Number 41

Management guru Peter Drucker wrote repeatedly that a manager's task is to make the strengths of people effective and their weakness irrelevant. When employees’ strengths are understood and well aligned, he said, weaknesses won’t matter so much.

Research demonstrates that on this point – as on so many others -- Drucker was absolutely right. Managers can often improve productivity by worrying less about how to correct weaknesses and thinking more about moments of high performance. By studying what is working well, they can identify team and employee strengths and build from there.

In an early study, for example, researchers videotaped two bowling teams and then gave the teams a chance to study the tapes in order to improve their skills. One team watched a video showing only their mistakes, and the other watched only times when they performed well. While both teams improved, the team that studied its successes improved twice as much as the team that studied its mistakes.

In his classic study of management, "The Fifth Discipline", Peter Senge emphasized that it’s more effective to focus on a positive vision than on a projection of what the organization hopes to avoid. He said that dwelling on negative visions is limiting because:
• Energy that could build something new is diverted to preventing something that we don’t want to happen;
• Negative visions carry an unmistakable message of powerlessness; and
• Fear can create short term change, but only a positive vision can continue as a source of learning and growth.

“Appreciate Inquiry,” or “AI,” is one of the new “change management” techniques that is grounded in positive psychology. AI fosters increased productivity by using questions to focus an organization’s attention on what it does best. The approach is based in part on the notion that human systems grow and change in the direction of what they study.

AI began in the early ‘80s when graduate student David Cooperrider was hired to study operations at the Cleveland Clinic. He noticed that parts of the Clinic performed very well, and he focused his study on these centers of excellence. He found that his “appreciative” approach created a considerable stir, and that his positive questions actually led to positive change. From there he developed the AI process.

In AI, a series of questions is used to define the group’s “positive core.” That’s the term that AI practitioners use to describe “the essential nature of the organization at its best.” In other words, AI poses questions to many stakeholders in order to elicit stories about what works best, and to compile a collective view of the organization’s strengths, capabilities and assets.

The approach begins with the identification of the topics to be studied. Since we tend to move in the direction of what we study, the choice of where to focus organizational attention is both essential and strategic. Once selected, the topics -- like "inspired leadership" or "optimal margins" -- are used to launch a 4-step process known in AI as the “4-D Cycle”:

  • Discovery: This first phase is a search to understand the organization’s strengths. It begins with the creation of stakeholder interview questions intended to generate stories that bring the “positive core” into focus. The process of posing questions can actually stimulate substantial change, like new stakeholder attitudes, a broader understanding of how the organization works, and the formation of new relationships that cut across traditional barriers.

  • Dream: Once questions have been used to elicit an understanding of what exists now, it is time to explore "what might be." Groups of people from across the organization engage in putting together a new strategic vision.

  • Design: In this phase, specific choices are made about key systems, structures and strategies.

  • Destiny: This final phase focuses on personal and organizational commitments and paths forward. The result may be an extensive array of changes throughout the organization in areas such as management, HR, and customer service practices.

    The AI process can be lengthy, but if you want to explore affirmative inquiry as a way to foster change, you can begin with a simple conversation. For example, if a member of your staff seems disengaged you might ask a few positively worded questions like:
     
    • What tasks or activities do you like the best?
    • What projects do you find most gratifying?
    • What achievements make you most proud? Or
    • What are your special talents?

  • Want to Read More About
    Appreciative Inquiry?

    Below is a brief book review, as well as links that will allow you to buy the book directly from Amazon.com. For longer reviews of other helpful books, along with Amazon links, go to: ClearWays Books and Services. If you buy a book this way it will contribute to the cost of distributing Bev’s Tips, and be much appreciated.

    Appreciative Inquiry: A Positive Revolution in Change, by David L. Cooperrider and Diana Whitney, 2005.

    This short guide provides an introduction to the author’s brand of change management. Appreciative Inquiry is a technique that works by asking questions intended to help an organization to reach its potential. It mobilizes inquiry through crafting “unconditional positive questions,” sometimes involving hundreds or even thousands of stakeholders.

    Although the book falls into jargon and skimps on the background research, it is a good choice for readers who want a quick description of how to use AI to foster change by focusing on organizational strengths.

    Click here to buy this book.





    Want your work life to be more productive?Bev offers executive coaching and leadership consulting, and is available to speak about a broad range of issues related to your work life. Visit her website at www.ClearWaysConsulting.com or email to Bev directly. Bev is associated with Executive Coaching & Consulting Associates.





    Bev’s Tips for a Better Work Life is published on the first and third Tuesday of each month by Beverly E. Jones of ClearWays Consulting, LLC.   Bev is a lawyer and former executive who now coaches accomplished CEO's, public afffairs executives, and other professionals to bring new direction, energy and enjoyment to their work lives.

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